Bidyut Fashion - About Us!

Our Story:

Our Inspirational quote :

“Janani Janmabhumishcha Swargadapi Gariyasi” – A Sanskrit Shloka uttered in the Hindu epic Ramayana

Meaning: “Mother and Mother Land are superior even to heaven”.

Odisha previously known by many names like Orissa, Utkala, and Mighty Kalinga always been a land of strong art,& architecture. We are fortunate to born in this state full of natural beauty, simple living, strong art, agriculture, and trading base.

Apart from being blessed with natural surrounding beauty, we always had a strong inclination towards handloom and handcraft products of Odisha and a glance at it has always amazed us. As a family, we have been taught virtues and values naming a few as a sustainable lifestyle, elegant power dressing, importance of quality over quantity. We are always grateful to our Parents for everything.

In an ideal phase of life back in 2014, suddenly the thought of promoting Odisha handloom and handcrafts came up restlessly to us. With no business background, marketing idea nor much clue, Bidyut Fashion House Pvt. Ltd. was born in the name of our mother. With help of a few known weavers, and artisans, little knowledge of art and crafts, and most important blessing of both our parents to promote Odisha handloom and handcrafts we started our journey.

Every drop in the ocean counts. Our strive to promote Handloom and handcraft products of Odisha and the other state of India is ON. We strongly believe we will be able to make any small or big impact to popularise and promote Odisha handloom within and outside India, build a sense of sustainability among people, and love for art and craft to sustain our weave and weavers, art, and artisans.

Let's take pride in local art and artisans. #vocalforlocalindia #supportweavers #Odishahandloom #handloomsaree #vocalforlocal